- Is it informative? If you can't get the exact name you want (and you probably can't), then you're going to need to come up with alternatives until you find a name that isn't taken. Even those who have long or difficult names might find themselves subject to this tedious process. So when it comes to selecting a name that is not yet in use, think about creating something that is indicative of the products or services you plan to offer. And if at all possible, work in a portion (or all) of the name of your business so that you can utilize proper keywords.
- Is it easy to remember? The other problem that many people face when coming up with a domain name is ease of use. If it's too oddball or too long, nobody will be able to remember it (or find you a second time, if they even find you the first time). So you're going to have to walk a fine line in order to strike a balance between a domain name that customers can easily associate with your brand and one that hasn't yet been selected by someone else.
- Is it taken? If it happens that the domain name (the name of your business) is taken, that doesn't necessarily mean you have to give up on having it. In many cases, people buy random domain names for dirt cheap in the hope that someone will want them later and pay a little more to have them. In short, domain names have become somewhat of a commodity. So if you absolutely have to have your first choice, then see if you can find out who holds the domain so you can haggle to make it yours. Just go to GoDaddy's WHOIS information or any other reputable WHOIS lookup to get all information you may need.
- Has it been used before? Before you rush into buying a domain just because it's available, you might want to take the time to do a background check. If your domain name was previously associated with a site that engaged in say, porn (or worse, spam), then you probably want to look for something else. And watch out for names that are involved in legal disputes. If you find an amazing URL that's selling dirt cheap, this is probably the reason why.
- Is it top level? TLDs (top level domains) are more desirable because people will use them first. Think about how many times you've gone searching for a .net or .biz domain. Never, right? You always try .com first. That's why it's top level. Just keep in mind that TLDs are changing. Since ICANN (Internet Corporation for Assigned Names and Numbers) recently approved the addition of branded domains, businesses now have the opportunity to create their own (example: sony.sony rather than sony.com).
Why it's risky to buy a domain name from Godaddy and some other domain registrarsSome people think that registering a domain name is simple and without risk. I disagree and think it's an important (first) step into the online world, with certain risks involved. As with web hosting companies there are bad and good registrars. Having full DNS and Whois Control over your domain name is an important matter. If your personal or business address changes, you should be able to modify your own information in an online account. Registrars should never be allowed to act as if they are the owners of your web address. If you have to change your DNS servers, you should never need your registrar's permission to do so. And then I don't even talk about the risk of disputes related to your domains. For example, what is the appropriate action if someone tries to steal one of your web addresses? So, in any possible situation, you should be in full control over your domains. The Godaddy registrar is notorious for "stealing" domain names from customers who forget to renew. The company also regularly increases the price of domains without an owner, once they notice that the available web address gets a lot of attention of potential buyers.
You Should Have Full Control Over:1) Your Whois information.
2) Your DNS creation. Examples are: dns3/ns3.my- site.com/dns5/ns5.my-site.com/ etc.
3) Your Custom Records. Examples are: A, AAAA, MX, TXT Records, SRV, CNAME, NS.
4) Your URL Locking & EPP Key.
5) Your Parked Domains.
6) Registrar Changes and, last but not least:
7) Your Status Alerts.
How To Choose A Domain Name ProviderMany select their registrar based on popularity. However, what people may forget is that some top registrars create serious problems for your web address registration and ownership. People often overlook one of the most important aspects: keeping the registration under your control. Here are some tips:
1) Choose a registrar with a good reputation and do not confuse that with popularity! One of the biggest registrars/web hosts, Godaddy domains is notorious for customer service. We are talking here about possible trademark infringements or registration problems. A good registrar will not demand a high ransom to release you of a domain registration dispute.
2) Some registrars/web hosts lock domains when customers are searching for it. This way they can force the customer to register the domains with them. This is called web address squatting and another big hosting company was caught doing this.
3) Don't forget your personal privacy online. Most registrars offer Whois Privacy Protection Services. This is a plus for any webmaster.
4) Choose a specialist. In other words choose a company that is specialized in cheap web addresses and related products.
5) The single most important feature: Choose a company that gives you Full Control over your DNS servers and over your Whois database information. You should be able to modify your own Whois database and DNS information online.